Armin Broger, President of Levi Strauss Europe, Middle East and North Africa, confirmed today that Michael Strehler, CEO of Levi Strauss German Group, will be the new Vice President Commercial Operations Europe. Effective January 1, 2009, Strehler will be based out of the European headquarters in Brussels. Kenny Wilson, Senior Vice President Commercial Operations, will leave the company after 19 years.

Since 2004 Strehler has been working for Levi’s as manager of markets including Germany, Austria and Switzerland. In his new role, Strehler will be responsible for sales operations across all European markets and will report to Broger directly. Says Broger: “Michael Strehler is very focused on the demands of the markets. He has a keen sense of trends and target groups, a high marketing competence and affinity, as well as the strong will to be successful. He is very professional, and so the right man to lead all sales operation within the European Levi’s Group.”

A successor to Strehler in Germany has yet to be named.