Saturday, Feb. 13 and Sunday, Feb. 14 will see Levi’s come out in support of the Telethon Foundation, an Italian non-profit association promoting genetic illness research. Levi’s Italy has created an exclusive “Limited Edition” T-shirt designed by Lapo Elkann’s Italia Independent brand for the drive and in celebration of Valentine’s Day. The €25 T-shirts will be available at the Milan Levi’s store in Corso Buenos Aires 14 and Corso Vercelli 62 and at the Rome location in Via del Corso 479 and several Italian department stores. The entire proceeds will be donated to the foundation. Participants in the drive include swimming champion Massimiliano Rosolino and actor Nicolas Vaporidis.

—Maria Cristina Pavarini