The Levi’s® brand has appointed Beto Guajardo as its new Global Vice President of strategy. In this position, Guajardo will be responsible for leading the development and execution of the brand’s growth strategy and global business development. “Levi’s® jeans and the people who wear them embody the energy and events of our times,” commented Robert Hanson, President of the global Levi’s® brand. “Beto’s innovative and strategic approach makes him the ideal leader to leverage these exciting times to drive long-term profitable growth.”

Guajardo brings along extensive global experience in expanding product lines, building business in developing international markets, such as India and Russia, and creating sales campaigns. Most recently, he served as Vice President of North America strategy for Avon where he was responsible for developing innovative solutions to deliver revenue growth and operating profit. His previous experience includes leadership roles at companies like McKinsey & Company or Deloitte Consulting.