Lee’s (lee.com) advertising campaign, entitled Make History (makehistory.eu) has won the Silver LeadAward for Campaign of the Year. The campaign was launched in early 2007 and has presented more than a hundred stories of real people and historical events including ping-pong players in Istanbul, graffiti artists in London, parties at the Eiffel tower in Paris and underground fetish parties in Miami.

The prestigious LeadAwards have awarded Germany’s leading print and online media for the past 17 years, honoring in particular the media, advertising and marketing industries. This year’s Gold award went to BMW, the Bronze to Hornback.

Photo: Make History campaign by Lee Jeans