Denim brand Lee Cooper, founded in London in 1908, has just entered into a partnership with Korean footwear giant SFS International. The Busan-based company is a $120 million business and owns licensing rights throughout the entire EU except for France but including Switzerland, Turkey, South Korea, Australia and New Zealand.

Lee Cooper's global CEO Andy Dunkley explained, „We chose SFS International because they have great design and manufacturing capabilities and together with our global network provides a great opportunity to grow the footwear business and add to our ever-increasing apparel and lifestyle offer. We see footwear as a strategic and vital part of our brand.“