Denim brand Lee and Vivienne Westwood Anglomania have launched the online campaign “100 Days of Active Resistance” to encourage people in active change, speaking up and being heard. The countdown of 100 days started on Sep. 28, and since then, every day one image representing ideas of active resistance in the world is selected from submissions, and is published on The aim is to get peoples’ attention, encourage interaction and individuality via an online installation, and sharing interpretations of Vivienne Westwood's Active Resistance.

“It is not enough to follow world politics, see films and read the prize-winning best seller. This is superficial, you need to go deep in order to understand who you are, what the world is and how things could be better,” says Vivienne Westwood. „The principle idea of Active Resistance is that you get out of life what you put in, and the real experience of the world involves thinking.”

Contributors to the website are for example fashion blogger Susie Bubble (, stylist Alister Mackie from „Another Man“, and organisations like the International Trade Centre, a committee of the UN and WTO.

Everyone can take a photo, write a slogan, create an image or an artwork and show his or her active resistance. After 100 days, the installation will end on January 5, 2011, with the 100 selected images becoming a part of an itinerant exhibition dedicated to the project.