French sport and lifestyle brand Le Coq Sportif celebrates its 130th anniversary this year and has just opened its first Italian mono-brand store in Milan. The 240 sqm shop is located along the pedestrian zone between the Sforzesco Castle and the Duomo Square on the central shopping street Via Dante. An industrial style and and clean, minimal design expressed through raw concrete floors, white wood panels and metallic functional elements characterize the space with blue, red and white mosaics reminiscent of the brand’s origins adorning the changing rooms.