The launch of de.corp Esprit Urban Casual drew a big crowd at the headquarters in Ratingen, Germany last week. The new category from sportswear brand Esprit ( takes its lead from the main Esprit Women Casual line, but is aimed at a younger female audience -18 to 25-years - and consequently more trend-focused, and more progressive by design.

De.corp will be introduced from March 2008 across Europe and at selected shops in USA and Asia. With 12 lines a year and 50 to 70 styles per line, de.corp Esprit Urban Casual is starting out in the traditionally fast pace or Esprit.

Says Thomas Grote, President of the Esprit Brand: “With de.corp Urban Casual we have created a modern casual variant which completes the Esprit world with young, authentic styles.”