Apparel manufacturer Latitude Supply Co. has launched its debut line of mens streetwear for fall/winter 2012/13. For a limited time only, Latitude Supply Co. is releasing pre-sale orders of the new line through its online store. Prices range from €23 - €300 and all items are available in small-scale quantities.

Influenced by the sea and the docks, lifestyle brand Latitude Supply Co. aims at combining the adventurous elegance of the Atlantic with the relaxed sophistication of the Pacific. Once a lofty concept taken on by four friends, Latitude Supply Co. has flourished into a purveyor of innovative designs made with the finest quality materials, hand-crafted on the California coast.

“Latitude Supply Co. is the product of two years of trial, error, and most importantly, evolution,” said CEO Jonathan Riff. “From at-home closets filled with stickers and T-Shirts, Latitude Supply Co. has developed into a respected purveyor of high-quality mens streetwear with a full line of garments including shirts, pants, shorts, and outerwear all made in America.”