The Lafuma Group’s US subsidiary has completed its acquisition and full integration of two leading French ski brands, Eider and Killy. The combination of Eider and Killy strengthens the group’s already diverse portfolio by offering cross-selling opportunities in the market and a stronger presence in the ski industry.

According to Lafuma Group America General Manager Guillaume Linossier, the acquisition of Eider and Killy represents a key growth strategy for the brands, opening new distribution opportunities which will significantly impact Eider and Killy’s already strong brand profiles.

“From an operational standpoint, this acquisition will strengthen our offering to all channels of distribution for both brands,” Linossier said. Eider and Killy will benefit from the current Lafuma Group customer service team, expanded warehouse, sales and marketing structure, as well as a brand new office/showroom in Lafayette, Colorado.

The Lafuma Group is a worldwide leader in the outdoor and ski industrie, marketing five major renowned brands worldwide including Lafuma, Millet, Eider, Killy, Oxbow and Le Chameau.

—Regina Henkel