The holiday '15 edition of menswear trade show LA Men's Market (LAMM) hosted over 150 brands in Los Angeles during April 7-8, 2015. For its fourth run, the show moved from the CMC's fourth floor B wing, known as Area 4, to a 93,000 sq ft (ca. 8,600 sqm) penthouse at the California Market Center (CMC) in downtown LA.

Kellen Roland, founder of LAMM, was satisfied with the show and explained his concept of further concentrating on the in-between seasons: "We doubled our buyer attendance from last show. […] The key to the show's future success will be focusing solely on the Holiday and Summer selling season.  We want to own those seasons in the men's tradeshow market."

The exhibiting brands from the action sports, contemporary streetwear and footwear segment were presented in a new open booth layout and categorized by aesthetics. Amongst them were names such as Asics, Brixton, 10 Deep or Huf.
Amongst the visitors were buyers from companies such as Zumiez, American Rag, Amazon, Bait, Hat Club, Kicks LA, MilkMade, Need Supply Co, Primitive, Revolve Clothing, Zebra Club and more.

The next LAMM will continue to be hosted in the penthouse of the CMC in October, with exact dates to be announced.