October’s LA Fashion Market reported its best attendance figures to date and record sales for tenants at the California Market Center (CMC) (www.californiamarketcenter.com). The organization announced that attendance figures were up 7% from last year, with international attendance up by 9% - the highest since 1993.

The figures were impressive, and great news for the CMC, which consists of more than 1,000 showrooms boasting nearly 10,000 product lines. Its 13-story building, which totals nearly 3 million sq. feet (278,709 sq. meters), offers industry professionals fashion apparel, accessories, textiles, gifts and home furnishings.

Tenants reported good business and many eager buyers began shopping as early as two days prior to Market’s opening day. John Kim, General Manager of the California Market Center, believes that record out-of-territory attendance confirms that the CMC is moving in the right direction toward improving international awareness.

"The CMC is dedicated to changing the perception that Fashion Market is just a regional event. Evidence shows that buyers are getting the message and we look forward to continuing this momentum with the next Fashion Market," says Kim.

Overall, the event was a success that the CMC hopes to see repeated in the coming years. This October's Market featured attendees such as new CMC tenants Puma, English Laundry and Pepe Jeans, as well as special runway appearances by models and designers, and musician Macy Gray, who unveiled her new line with a live finale performance. Most pertinent for all involved, though, was the heavy buyer traffic that made it, for some, one of the best Markets to date.