British singer songwriter Jonathan Jeremiah is the new face and ambassador of the Dutch denim brand Kuyichi. “Jonathan Jeremiah exudes passion and authenticity, but also has the right down to Earth attitude, which fits well with our image”, said the green fashion label.

Jonathan Jeremiah: “I try as much as possible to be environmentally friendly. As an artist it is sometimes difficult of course, what with flying and driving, but in other ways I wear my part”.

The result of the collaboration will be shown in different music video clips. Jeremiah will be also the face of the upcoming Kuyichi campaign. In addition to the cooperation with the British singer the denim brand also works together with the street organisation Ubuntu, which helps children in South Africa.