Alongside Kingpins Amsterdam happening on April, 13-14, 2016, a new show will debut - Why by Kingpins. The new event will be also organized by Kingpins Shows’ founder Andrew Olah and Kris Dumon and will focus on branding in the denim industry.

Located at the Transformatorhuis in Amsterdam’s Westerpark - adjacent to and running concurrently with Kingpins Amsterdam - Why aims to act as a platform for denim brands and branding companies.

“There isn’t a show that is giving branding, accessory, and label and tag companies a big enough spotlight,” said Olah. “Why is built on the idea that branding is a key component to the success of a denim brand – and it is an area of our industry that is particularly interesting right now.”

Attendees will find everything from labels and trim to accessories and innovative technologies represented on the show floor. Like Kingpins, Why by Kingpins show will offer complementary seminars and panels, catering and an open bar.

"I wanted to create a platform to show the new next to the old, so people get inspired to do something different than re-using the old over and over again," said Dumon. “I have been a fan of Kingpins for some time and appreciate how the DNA of the show is interwoven with the DNA of the denim industry. It is the kind of environment that fosters relationships and acts as a gathering place for the denim industry. However, traditionally there hasn’t been much room for more than a few select branding companies on the Kingpins show floor. Now, with Why we have the opportunity to engage with more branding companies and create a special environment that will do for branding what Kingpins has done for denim textiles.”

Attendees and invitees of Kingpins Amsterdam will also be able to attend Why by Kingpins show.