Following a successful pilot programme at Gucci, Kering Group’s commitment will be rolled out across all Kering brands in Italy. Kering and the Kering Foundation have signed a charter with the Italian NGO “Donne in Rete contro la violenza (D.i.Re)” association to involve all Kering employees based in Italy in combating domestic violence against women. François-Henri Pinault, Chairman & CEO of Kering and President of the Kering Corporate Foundation, and Titti Carrano, Chairwoman of D.i.Re, have jointly signed the new charter.
The Charter is intended to raise the awareness regarding domestic violence and help all Kering employees based in Italy to understand this issue that affects all social classes. Employees of the group identified as “ambassadors” within the Kering Group will be trained by the Kering Foundation and by D.i.Re to support and refer potential victims to D.i.Re, should they encounter situations of domestic violence in their personal or professional lives.
All Kering employees will receive regular information about national campaigns run by D.i.Re to combat domestic violence. This partnership with D.i.Re in Italy echoes a similar partnership signed in France in 2010 with the NGO Fédération Nationale Solidarité Femmes (FNSF). With 120 “ambassador” employees trained to date in France, the Kering Foundation has asked D.i.Re to design a tailor-made programme for Kering brands in Italy.
“Our employees must be our prime ambassadors, alongside the Kering Foundation, so as to strengthen the voice of domestic violence victims. This partnership with an Italian NGO is fully in line with our partnership with the Fédération Nationale Solidarité Femmes, signed in France in 2010. These charters signed in France and Italy are only the beginning: we intend to expand our action to other regions of the world where Kering operates,” said François-Henri Pinault, Chairman & CEO of Kering and President of the Kering Corporate Foundation.