After taking over the Cologne-based B2B platform Zitra last March, the online B2B fashion platform KeenOn has decided to adopt the name of the acquired company. As of now, Zitra, a subsidiary of Hermes-Otto International, will also offer digital orders over connected sales networks and the direct connection of B2C marketplaces. The renamed platform has recently presented its portfolio during the Panorama trade show in Berlin (8-10 July).