KeenOn, a subsidiary company of Hermes-Otto International, takes over the Cologne-based B2B platform Zitra, continuing its long-term strategy to digitize this market. Currently, retailers and sales agents can order around 20,000 fashion items immediately or else pre-order stock items via desktop or tablet.

KeenOn Managing Director Morten Severon said: “We offer not only the technically-leading B2B order platform, but also organize optional marketing and fulfillment for fashion brands looking to expand internationally. In 2014, we continue expanding our offer to include additional attractive benefit packages. The expertise of Zitra in marketing of overhung goods and operation of online-showrooms allow us to map other parts of the B2B value chain in the fashion industry.”