B2B trade platform KeenOn Fashion is now expanding to the United Kingdom. The company will be represented at Pure in London. “Especially in the fashion-conscious British market we see a great potential,” says Morten Severon, Managing Director at KeenOn Fashion. “Pure is deemed to be the biggest and most influential British fashion fair. This is why it will be the ideal prelude for the market entry.”

KeenOn Fashion will be offering the bigger part of its portfolio with international brands and a private label with womens, mens and kids wear, plus accessories, shoes and underwear. In the Mid-term, the platform is planning to expand also in other European markets.

Derek Binns will be conducting the British business as Country Manager. Binns has worked for several years as a consultant and manager for sustainable and socially responsible supply chains in textile companies and at NGO’s in Europe, USA and China.