Karl Lagerfeld has announced the opening of a new concept store in Paris, located in the heart of the Le Marais district. Situated at 25 rue Vieille du Temple, it will open on May, 24, 2013.

Spanning over two floors and a total space of 65-sq-m the concept store will carry the entire world of Karl Lagerfeld brand including Karl ready-to-wear pieces for men and women, Karl accessories and an assortment of gifts such as Lagerfeld’s favourite photography and design books, and his limited-edition tokidoki. Fitting rooms will be equipped with unique Photobooths; built-in touchscreens will allow shoppers to photograph their looks and apply various Karl-inspired filters to their photos. They can share these images via Facebook, Twitter and email.

The store design will be driven by modern features combine with classic accents, while shiny and matte elements juxtapose black and white compositions.

This location is the second concept store in Paris this year and joins the Boulevard Saint Germain location that launched last February.

“As our fashion house is based in Paris, we’re thrilled to be opening our second store in the city this year,” says Pier Paolo Righi, CEO of Karl Lagerfeld. “Le Marais is an area that’s simultaneously vibrant, trendy and edgy, and I look forward to expanding our presence in this neighbourhood. It perfectly complements the cool, accessible-luxe feel of our brand, and I am confident that both locals and international visitors will enjoy visiting the concept store."

Store's contact:

Karl Lagerfeld Store

25, rue Vieille du Temple

75004 Paris