Swiss premium ski brand Kjus is launching a high‐quality performance and lifestyle collection for its first spring/summer collection in 2011. Ten years after the brand was founded, Kjus is entering the summer market with a technical collection for golf, outdoor sports and the lifestyle segment. Following the motto “uncompromising performance,“ Kjus is drawing on its experience with materials, workmanship, fit and design to create a collection with high‐end materials and the typical straightforward Kjus look, skillfully combined with functionality and colorful details. Whether it’s for intense or more relaxed training, the Kjus line has the perfect outfit for everyone. The focus is on 100% wind and weather protection, movement and outstanding comfort. “It is a collection for active people, people who love sport no matter what the weather is like,” said Nico Serena, head of Product Development & Design at Kjus. The collection includes the four themes of Golf, Storm & Rain, Wind & Clouds and Relaxation. The product range includes jackets, vests, pants, mid-layers, pullovers, T‐shirts and polo shirts.