German Kitaro Fashion Group has announced a partnership between its lifestyle label Arqueonautas and multiple Oscar winner Kevin Costner with the launch of the label’s online shop. Costner who is an experienced diver and supports the protection of the environment, already stood in front of the camera for the f/w collection 2011/12 of Arqueonautas.

Klaus Jochums, Managing Director of the Düsseldorf-based fashion label said, “Kevin Costner is an authentic ambassador for our lifestyle brand and we are very happy that he will accompany us with the launch of our online shop and the expansion of our national and international buisness. Thus, for the brand Arqueonautas, a completely new era starts.”

The Arqueonautas brand with collections for both men and women is being developed by Kitaro Fashion Group since 2008 and is inspired by the expeditions of the modern treasure seeker. With every sold item, €1 is being donated to the treasure seeker company Arqueonautas Worldwide in order to save the maritime world cultural heritage. Apart from flagship stores in Düsseldorf, Berlin, Hamburg, Hannover and POS at about 700 retailers, the Arqueonautas online shop will feature the brand staring in fall of this year.