Hollywood actor Danny McBride is the new face of K-Swiss’ advertising for the new Blade model. K-Swiss uploaded a 5-minute Youtube video starring McBride as his “Eastbound and Down” series character Kenny Powers. Conveniently, the season’s start coincides with the product launch.

The company has worked with McBride since 2011 and according to David Nichols, VP of K-Swiss, the actor has strongly influenced the products perception – especially with young male customers.