Designer and social activist Kenneth Cole held a star-studded party on Wednesday night at his store in New York’s Grand Central Station to launch his new book “AWEARNESS: Inspiring Stories About How to Make a Difference.”

Conceived and edited by Cole, who is celebrating the 25th anniversary of his company this year, the 254-page book comprises 86 essays from 90 famous contributors from Robert Redford and Russell Simmons to TOMS Shoes owner Blake Mycoskie and Bill Clinton that encourage and inspire readers to enact social change. “AWEARNESS” covers the following topics: Political Activism, Human Rights, Civil Liberties, Homelessness and Poverty, Well-Being, HIV/AIDS, Criminal Justice, The Environment and Youth & Education. All proceeds from the sale of the $25 book, available at Kenneth Cole stores, will go to the Awearness Fund, a not for profit initiative launched by Cole earlier this year that encourages, empowers and supports acts of service volunteerism and social change.

Surrounded by guests who included Rosario Dawson, Harry Belafonte and Diane von Furstenburg among others, Cole told Sportswear International that fashion can be an effective platform for social change. “Fashion is a very defining element in our lives. Contrary to what many people think, it isn’t trivial and it isn’t frivolous,” he said. “At the end of the day, as people always say, it’s not what you look like on the outside; it’s who you are on the inside. And if you look good, you tend to feel good and you smile and you do good. So I think that it’s important and it’s an opportunity to define yourself on your terms. But at the end of the day, as we have always said, to be aware is even more important than what you wear.”