K-Swiss announced the appointment of Eric Sarin as the company’s new vice president of product. In his new possition Sarin will oversee all facets of K-Swiss product strategy, design and development globally. He will be headquartered in Westlake Village, CA, reporting directly to CMO, Barney Waters.

Sarin has 17 years of global working experience in the athletic and lifestyle footwear industries. Most recently, he held various roles at the Le Coq Sportif brand including global director of product. Prior, he served as international business unit manager at Puma, leading the lifestyle business and seasonal creative concepts from 2002-2008. From 1996-2002, Sarin worked for Adidas where he held various U.S. and European design and product management roles, including senior product manager for Adidas Originals Footwear.