Pop star Justin Bieber has signed a to a two-year partnership as "brand ambassador" for Adidas Neo.

The singer will share its latest news through social media. His personal favorite outfits will be available in stores from February 2013.

Justin Bieber: "Fashion is a great way to express your character. For me style is an adventure, something to have fun with and Neo believes this, too."

Fans from around the world have the chance to participate in the ‘Find My Golden Shoes’ online challenge, by finding the golden, exclusive and personalised Sneakers, competitors have the opportunity to win an all-inclusive trip to meet and greet Bieber in Miami.