US brand Joe´s Jeans will start distribution in Germany and Austria in January 2014. CP Fashion GmbH, Bad Säckingen, will import the brand, in cooperation with distribution experts Room Nine Agency, Düsseldorf and Maschagency, Munich. The launch of the collection will start at Bread & Butter in Berlin. “We are convinced that we can successfully establish Joe´s Jeans”, says Reinhart Oberstein, CP Fashion.
CP Fashion starts with 20 women’s and 15 men’s jeans styles, 65 women’s and 50 men’s fashion styles and 40 women’s and 30 men’s collection styles.

Joe´s was founded in 2001 and is a casual lifestyle brand with modern, timeless styles from premium denim and collection pieces. In the Premium Denim segment, Joe´s is one of the leaders. The brand is distributed worldwide in Europe, Australia, Middle East, South and Central America as well as Canada and Mexico. The brand is represented in stores and department stores such as Harrods, Liberty, Selfridges, Galeries Lafayette, Printemps, Harvey Nichols, American Rag, Beyman and others.