Jeanologia, the Spanish company specialized in producing sustainable technologies for garment finishing, is offering an increased number of new technologies aimed at customizing apparel and accessories, both at retail and at industrial level.

Among them and most versatile is their new Nano Laser technology. Thanks to this small-scale laser machine connected to a scanner, most different products and materials can be customized and personalized according to consumer requests, retailers’ needs and specific capsule collections’ needs. Among recent initiatives they carried out were the 'Denim Playground' held at Blueprint in Amsterdam within Amsterdam Denim Days that presented a laser customization atelier aimed at kids who could design and customize denim bike accessories.

They also employed these machines at a selected number of Pepe Jeans stores hosting the Custom Studio laboratory and created special initiatives in collaboration with Kaporal, Chevignon, Nike and Levi’s. “By employing these machines we sell experience and help customer satisfaction,” commented Alex Penadés, retail technology manager, Jeanologia. “Companies that employed these machines in their own stores were helped increasing their own brand awareness and sales of about 10%-20%. Plus their employ lends itself to infinite employs since one can customize almost every product type – be them t-shirts, jeans, small accessories or sneakers.”

Also newly developed is Jeanologia’s Laser Furia, a special laser machine that is especially designed for cutting, engraving or embellishing footwear and leather goods materials. It can be employed for shoe uppers, lining, insoles, outsoles, heels, belts, bags and other shoe and accessory components and parts. It can be employed on most shoe and leather goods materials such as, for instance, natural and synthetic leathers, salpa, shank board, cellulose board, resin rubber sheets-neolite, EVA, polyurethane, thermoplastics, wood, cork and other raw materials.

In addition to laser machines that can finish denim garments with laser and ozone techniques, they also produced new techniques that can create ageing effects or patterns directly on denim fabrics before they are cut and sewn.

Currently, Jeanologia employs 100 people. In 2014 they reached 26€ million revenues and expect a 10% increase by end 2015. They count clients on five continents and exports of machinery and services accounts for 90% of their turnover. Their products and solutions are currently being used in more than 45 countries including, México, Colombia, Brazil, USA, Germany, Italy, Portugal, India, China, Russia, Japan, Morocco, Bangladesh and Vietnam.

Specifically, major brands such as Levi's, Polo Jeans, Abercrombie & Fitch, Edwin Japan, Pepe Jeans, Diesel, Hilfiger Denim, Salsa Jeans, Jack &Jones, Replay and other large retailers such as GAP, Uniqlo, Zara, and H&M, among others, employ Jeanologia machines.