Jades24, the online shop for designer-fashion, and Buddy & Selly, the second-hand buying service, stared their collaboration in Germany. Jades customers can enjoy online shopping and have further the possibility to sell their former designer must-haves. Benefit for Buddy & Selly: They get additional fashion products and gain a higher awareness. Consumers can either choose to receive the amount for the sold designer fashion immediately or get a Jades24 voucher.
Jades24 manager Paolo Oliva: “Consumers can sell older designer pieces and they are encouraged to buy something new.” Jades24 informs the consumers via newsletter, social media and flyers. Axel Seemann, managing director of Buddy & Selly: “With the cooperation, we will encourage more fashion minded people to sort out their wardrobe”. Jades24 will increase the existing service offer on-site, get more awareness and build up a stronger brand image.