After extensive renovations and the presentation of Jack Wolfskin’s brand appearance, the company will reopen its flagship store in Stuttgart. The store, located at Königstrasse 78, will be inaugurated on 29 August. The store is 660sqm big and is the brand’s biggest autonomous store. The new store integrates the brand’s new corporate design, which gives the impression of “being outside” and includes a shoe test track and stairwell panelling which is made from tree-trunks. The store will offer the whole Fall/Winter 2013/14 collection.