J. C. Penney Company, Inc. (jcpenney.com) has announced a series of programs designed to generate significant environmental and business benefits. On 5th October, the Company will open a new store in Denver that will pilot a series of sustainability initiatives for new store construction. JCPenney will also accelerate its award-winning energy management program in new and existing stores, further mobilize Associates to drive energy-saving practices, and build on its existing reuse and recycling programs at all stores, its Home Office and other operational facilities.

"Our Company's philosophy is 'Every Day Matters,' and that point of view extends to our concern for the environment, which we know is shared by our customers and reflected in their shopping decisions," says Jim Thomas, vice president and director of corporate social responsibility at JCPenney. "We are thrilled to open our new Denver store, as it is a testing ground for new eco-friendly building features to be included in new stores in coming years.

The new Denver store is based in The Shops at Northfield Stapleton, which is a LEED (Leadership in Energy and Environmental Design) certified shopping center development in northeast Denver. Initiatives in the store design include recycled-content ceiling tiles, carpet made from 100% recycled material, energy-saving low-wattage lighting, and use of low volatile organic compound (low-VOC) paints, adhesives and sealants.

Additionally, JCPenney noted it is pursuing LEED certification for two new stores opening in 2008 and 2009. Building on this effort, by the end of 2008, approximately 800 JCPenney stores will be equipped with an Energy Management System (EMS), which provides remote monitoring of the store's electrical and mechanical systems, schedules the operation of lighting, electrical and HVAC equipment, monitors store comfort levels and identifies opportunities for saving energy. Over the past five years, JCPenney has invested more than $75 million to install EMS technology, lighting retrofits and high-efficiency HVAC systems in stores.