John Varvatos Enterprises has launched a global talent search for the next great rock ’n’ roll band.

“Free the Noise” kicked off on Apr. 21 and invites up-and-coming, unsigned bands to upload a video of a recent performance of original music to for consideration in the contest. Entries will be accepted through Jul. 31.

SPIN Earth’s network of more than 350 worldwide correspondents, in the meantime, will be scouring the globe, the clubs and the festivals for the freshest talent and encouraging them to submit their performances.

In August, finalists will be chosen and flown to New York City to perform at John Varvatos 315 Bowery, the former home of CBGB’s, during New York Fashion Week, September 2009. That evening amongst an international audience of tastemakers, John Varvatos and a VIP panel of rock star judges will select the winning band.

The winning band will receive a development deal with Island Records and be featured in the next John Varvatos USA international advertising campaign, as well as featured on SPIN Earth.

“Music is the heart and soul of this brand,” says Varvatos. “I’m excited to be able to partner with SPIN Earth and Island Records to go global with this opportunity to discover rising talent in today’s music community. Hosting this contest on the Internet allows bands from all four corners of the globe to participate.”