Denim lifestyle brand Joe’s Jeans Inc. will open nine premium outlet stores located at Premium Outlet Centers across the United States. The addition of the stores will raise the company’s existing store count to 15. The company anticipates opening five of the nine stores by the end of the second quarter with the balance opening in the third quarter.

“Pursuing company-owned outlet stores allows us to control our off-price distribution in a Joe’s branded environment thereby maintaining our brand identity and integrity. Accordingly, we are pleased to partner with Premium Outlets, a division of Simon Property Group, which owns and operates the most productive outlet centers in the country,” said Marc Crossman, President and CEO of the company. “It is important to note that opening outlet stores is just one component of our retail strategy. In the coming months, we expect to have additional announcements concerning our full-price retail store openings,” he added.

The nine stores are in Las Vegas, Nevada; Seattle, Washington; Carlsbad and Cabazon, California; Wrentham, Massachusetts; Houston, Texas; Leesburg, Virginia; Dawsonville, Georgia; and Cincinnati, Ohio.

—Tim Yap