Swiss luxury sportswear brand Jet Set is back. Founded in 1969 as a cutting-edge, visionary collection favored by international jet setters such as Gunther Sachs, Gianni Agnelli and Grace Kelly, the brand was bought in 2009 by the Swiss investment company Gaydoul Group, who also oversees Navyboot, Fogal and Hanhart and focuses on luxury fashion, sportswear, accessories, beauty and wellness markets. The main player behind the relaunch is Massimo Suppancig, the manager who was also responsible for the relaunch of Valextra and Ittierre.

The fall/winter 2012-13 women's collection, which was presented at Milan Fashion Week, has reinterpreted part of the brand's archive with a focus on innovative, high-tech, high-performance and high-comfort principles devised for both leisure and sports activities. The collection is also characterized by outstanding fiber and fabric employment, finishings and dyings developed in the Bologna area of Italy, where many top laundries and finishers are based.