The second edition of the Jeans Affair Munich (JAM) (, ended with noticeable success. During the two days (27 – 28 January) 2,800 visitors (about double the amount for the first event last Summer) descended on the Zenithhalle in the north of Munich to see collections from 100 brands such as Pepe Jeans London, Bench, Dr. Denim, Firetrap, Freespoul, 55DSL, Herrlicher and True Religion.

The Jam is considered a business platform for denim brands and retailers, with the focus very much on German-speaking countries. "We need a platform in Germany and the working atmosphere is very good here," said Hanjo Agendorf, CEO of Bench/Hooch.

Because of the great success, the Munich fabric fair GmbH and the organizers of the JAM, are now thinking about new location solutions to host the expanding trade show.