The fair business in Germany is still in motion. For next season organizers are working on their concepts, also JAM will be held from Jul. 24-26 in Cologne Rheinparkhallen.

Now, organizers of JAM have announced plans to extend segments exhibited so far, such as denim, sportswear, streetwear, young fashion and accessories, to include menswear exhibitors.

For this new JAM.MEN segment, a high-quality stand system has been developed that can be geared to exhibitors’ individual needs. The stand concept measuring between 20-100 sq. meters will be completed with furnishings, clothing rails and service elements.

Sebastian Klinder, Partner of the organizer Munich Fabric Start Exhibitions GmbH, said: “Many sector representatives approached us lamenting menswear’s current lack of effective ‘homebase’ in the German exhibition landscape. We intend to change this with JAM.MEN.”

Organizers further refer to various market analysts and studies forecasting a constant to rising demand for a new mix of denim, casual wear and street fashion in addition to young, high-fashion men’s formal wear in the interim. The fashion sportswear segment for adults, for example, is expected to account for up to 50% of men’s fashion sales over the next few years.

With CPD’s announcement about its future focus on womenswear a few days ago JAM’s effort to include the menswear segment should strengthen the Cologne/Düsseldorf hub as an important fashion location with showrooms and fairs. Also the overlapping dates of both events JAM and CPD corroborate this.

The list of exhibitors has yet to be announced. The last edition of JAM at the end of January attracted all in all 370 exhibitors and around 10,500 visitors.

—Melanie Gropler