Aquascutum, the British heritage brand founded in 1851, is back on UK soil. Having acquired the company from the Japanese-based group, Renown Incorporated, the new owners are Harold Tillman, the industry heavyweight and majority owner of Jaeger, and Belinda Earl, the Group CEO of Jaeger. As part of the deal, YGM Trading, the Hong Kong and Chinese Licensee for Aquascutum, has acquired the rights for the Asia business.

By bringing in Jaeger and Aquascutum under the same roof, Tillman would be building a micro group with a decidedly British flavor. Looking ahead, the plans to invigorate Aquascutum involve a series of new stores for the UK market, along with an online shopping website and extended wholesale growth.

“We are pleased to be able to return this global luxury heritage fashion brand to British ownership. The Aquascutum brand has a strong positioning in the international arena and has seen significant investment in recent years. Belinda and I have worked successfully together for the last five years and our strong track record, experience and complimentary skills will enable us to continue the development of the Aquascutum brand worldwide,” said Tillman.

—Emma Holmqvist