Italian premium jeans brand Jacob Cohën has just opened its first flagship store in Saint-Tropez, France.

The boutique is located on Avenue Foch 3/5, in the heart of one of the most charming towns of the French Riviera. Its interior mixes modernity and tradition with materials such as concrete and leather, teak wood, steel and British wallpaper together with modern and vintage furniture pieces. Changing rooms are completely covered with denim while the conrete and leather floor is decored with a tartan print effect. The LED system recreates special contrasting lighting for the different areas of the store.

Since April 7, this flagship store provides outerwear, shirts and jeans as well as accessories and small leather goods. It also offers personalised items exclusively produced for the boutique.