J Brand has relaunched its website, jbrandjeans.com, aiming to provide customers with a greater ease of online shopping, interactivity, social engagement and rich behind-the-scenes content. From now on, customers are able to search for styles, understand the label’s fits and denim washes through specific style recommendations, and peruse different body angles through enhanced photography and zoom options.

A fit guide feature serves to suggest fits and styling tips based on the customer’s body types through sharp imagery and video. Another feature of jbrandjeans.com is the video content of experts providing styling tips, called “Style Notes”.

Customers are also welcome to upload images of themselves donning the brand at the feature “J World” while having the chance to search through users’ shots sorted by many different criteria like gender or top-rated picture. J Brand also offers a blog called “In the Pocket” which serves as a platform for different J Brand personalities to share celebrity sightings or behind-the-scenes brand info.

J Brand was founded by denim manufacturer Jeff Rudes in 2004 and is featured in over 2,000 stores in over 20 countries worldwide.