The Italian Fashion Chamber (Camera Nazionale della Moda Italiana) has signed an agreement with the China Business Coalition Shopping Centre Professional Committee, the part of the Chinese Commerce Chamber that takes care of services and management of the national shopping centres.

The agreement signed by Xing He Ping, President of China Business Coalition Shopping Centre Professional Committee and Mario Boselli, President of the Italian Fashion Chamber, aims to improve the cooperation between the two fashion systems of Italy and China by helping sales relationships between the two countries and developing strategic actions that can help to increase business among the two partners.

The collaboration between the two associations is aimed at creating specific distribution channels and promotion activities. More specifically, they aim at exchanging economic data and information in order to develop strategic and business activities, support and promote commerce initiatives for medium- and small-size Italian companies willing to enter the Chinese market, as well as promote and Chinese investments in Italian initiatives related to the textile and fashion segments. In addition, they also aim to promote specific retail estate projects aimed at promoting high-quality "Made in Italy" products and Italian lifestyle in China.