Turkish denim specialist Isko has just launched its latest global ad campaign.

The campaign is characterized by black and white images, highlighted by a single color element – the blue iris of the eyes of models portrayed. The protagonists of the photos, one male and two female models, are photographed alone and together, always looking intensively into the camera.

The campaign was conceived by the marketing and communication agency Menabò Group; Piero Gemelli, architect and photographer, shot the pictures collaborating with Isko for the second time. The models involved are Regitze Christensen, blonde, with a clean and refined appearance, from Denmark, while Ana Sekulic, brunette with a determined look, is from Serbia; Ricardo Dal Moro, the male model, is from Brazil.

Inspired by the idea that eyes reflect the soul, accompany vision and are a primary source for interpreting, Isko wants to express the company’s passion, expertise and forward minded love for denim.

Marco Lucietti, global marketing director, Sanko/Isko division, commented: “This campaign truly represents our approach: we are the denim player capable to see innovation, the trends, the market. This is what we are eager to share with our customers and with the industry, building up together the future of the sector.”