Fiber producer Invista has appointed Silvia Toledo as new Marketing Account Manager Denim & Ready-to-Wear for Northern Europe (Germany, Austria, Switzerland, Scandinavia, UK).

In her new role, Toledo will account for Invista’s existing ready-to-wear/denim accounts as well as for aquiring important new clients in Northern Europe. She will develop and carry out marketing and branding initiatives and support POS measures of the fibre brand Lycra as well as the fabric brands Coolmax and Thermolite.

German-born Toledo brings more than 20 years of experience in marketing, sales and business development in the textile and clothing industry to her new role at Invista. Previous to her new position, she has been employed at polyester fiber producer Advansa, most recently as Market Manager RTW & Sportswear Northern Europe at Advansa Marketing GmbH.