Fashion design contest, the International Woolmark Prize has announced its finalists: Sibling (UK), Altuzarra (US), Ffixxed (Asia), Christopher Esber (Australia) and Rahil Mishra (India and Middle East). Each of them have won 50,000 Australian Dollars and will be representing their continents during the final in February 2014 in Milan.

Within the next six months, the finalists will work on a Capsule Collection made from merino wool, which they will present at the final. The winner of the final will receive 100,000 Australian Dollars, as well as the possibility to be part of the assortment of Harvey Nichols (London), Saks Fifth Avenue (New York), 10 Corso Como (Milan), Joyce (China), David Jones (Sydney) and (Germany).

Rob Langtry, chief marketing officer, The Woolmark Company: “By setting up the International Woolmark Prize, we try to inform the new generation of executives in the fashion business about the immense potential of wool. We wish all of the participating designers’ success and are looking forward to building up long lasting partnerships with every one of these future executives.”