Star Collections B.V., licensed owner of the lifestyle brands Björn Borg Footwear and Brunotti Footwear, has named Ingmar van der Kooij as new International Sales Manager.

The announcement is part of the new strategy of Star Collections. The aim is to elaborate the main design, sales and marketing activities to a more professional level. Van der Kooij is the right man, since he has collected broad experiences in a wide range of positions within the international shoe industry for instance, at Cruyff Classics.

Erwin Jaspers from Star Collections, says about van der Kooij: “Ingmar van Kooij has demonstrated his ability to elaborate international lifestyle brands on a higher level long ago. We are sure, with his employment we are heading for a future with the main focus on international expansion.”

Van der Kooij senses his new role as a personal competition: “It was the versatility and the Image of the brands Brunotti and Björn Borg, as well as the international efforts and the constancy of Star Collections, which convince me.”

Star Collections currently sell shoes in ten various European countries and possess their own distribution agencies in Germany, the UK and Benelux (Brunotti). The employment of Ingmar van der Kooij is the next step of the company development plan, which aim is to expand the market within Europe and to centralize the sales activities.