Iconix Europe, London based brand group and licensing company that owns brands such as Mudd, London Fog and Rocawear, is signing a direct-to-retail agreement with French sports retailer Go Sport. They will launch a dancewear apparel collection under the traditional us brand Danskin, founded in 1882. The collection will be available from September 2013 in over 130 Go Sport stores.
The Danskin collection is comprised of over 120 items, including ballet flats and underwear. A separate NYCB (New York City Ballet) capsule range will launch later this year.