The New Zealand company Icebreaker have announced that Sven Baxmann has become Country Manager for Germany. The 35 year old took over this position beginning April and reports directly to General Manager Europe Icebreaker, Maximilian Hofbauer.

In his position Baxmann is responsible for strategically developing and implementing Icebreaker’s wholesale business strategy in Germany. Furthermore he will be also in charge of the retail and e-commerce for this market.

Before coming to Icebreaker Baxmann, who was born in Lübeck, was General Manager of Business Development and board member at IKO-Corratec, manufacturer and retailer of sporting goods and bicycles. In addition to this Baxmann has held international sales positions at premium laundry manufacturer Van de Velede and at Triumph International.