The New Zealand company Icebreaker announced that Benoit Gazagnes has become country manager for France and Spain. In this newly created position, Gazagnes is responsible for strategically developing and implementing Icebreaker’s wholesale business strategy in France and Spain. Furthermore he will be also in charge of the retail and e-commerce for these markets. Gazagnes will be based from Icebreaker’s office in Annecy, France.
Before coming to Icebreaker Gazagnes worked nine years for Petzl, the manufacturer of climbing and height equipment, as sales manager for the sport market.
“Benoit brings more than 20 years of brand management in Europe to Icebreaker. He has achieved great results with the premium brands he had to develop, and we look forward to him applying his leadership skills and experience to further promoting Icebreaker”, says Max Hofbauer, General Manager Europe of Icebreaker.