Rubbing shoulders with the likes of Rag &Bone and Tory Burch, Finnish label Ivana Helsinki has opened the doors to a standlalone store in New York’s hip Nolita district in February. The store’s clean and nearly all-white aesthetic nicely complements the playful prints that signifies the distinctive wares of Creative Director Paola Suhonen. The New York store’s arrival marks the arrival of Ivana Helsinki’s second concept shop- the original store is located in Helsinki.