Upcoming design talents will again be the center of attention at the second infield project at ispovision in Munich.

Ispovision, the international trade show for fashion and lifestyle inspired by sports, is a special section of the sports trade show ispo (ispo.com).

The next ispo will take place in Munich on February 6-9.

The infield project’s freelance fashion designers will rework products by established sportswear brands into one-of-a-kind sports-style pieces and display their creations at the show.

The items to be customized will be provided by brands such as Converse and Sportalm. Wrangler will again provide jeans to be combined with the outfits. Asics, Bogner and Daniel Hechter have also expressed interest in participating.

Selected infield pieces will be shown during the ispovision fashion shows and at a separate exhibition space in Hall A4 of the new Munich Trade Fair Centre.

Last summer, everyday consumers, not just the professionals visiting the show, had a chance to see and buy the work made by infield project designers. Munich-based department store Ludwig Beck presented the Ispovision Infield Designer Market in its young and trendy fashion section during the fair and will do that again in February. In addition, Engelhorn in Mannheim will host an Ispovision Infield Designer Market for two weeks in sales rooms. Zurich's Jelmoli department store has also expressed interest in collaborating.

The ispovision infield project will be organized and supervised by Munich-based Studio Heiss + Stabek, also known as initiator of MTV Designerama and Fashion Store Serie A.

– Karin Leiberg