Messe München has announced it will start the first summer edition of trade show ISPO in China in 2015. The precise date and event site will be set in collaboration with market participants.

The desire of the industry for a summer platform in China has been expressed increasingly at ISPO Beijing, the company says. The winter edition has taken place for the past 10 years. An additional summer edition will simplify the required market coverage. Klaus Dittrich, Chief Executive Officer of Messe München, explained: "It has become increasingly clear that the industry wants a second platform to do justice to the dynamic developments of the Chinese sporting goods market on the side of industry and specialist retailers." The segments action, sport style, water-sports and performance are currently growing substantially every year. At the same time, retailers are also developing further from specialist retailers to multi-segment retailers.

Messe München wants to integrate both exhibitors and visitors actively in the decision making process to find a suitable event date and an ideal site. Detailed surveys will be conducted under the parent brand ISPO among market participants at various events in 2014: ISPO Munich 2014, ISPO Beijing 2014 and ISPO Academy Shanghai in June 2014.