Immediately after next year’s trade show in Munich, the sport business network Ispo will launch a new service. International and unassociated retailers will be able to test a range of new sports innovations for three days at the Hintertux Glacier, where 20 winter sports equipment manufacturers will offer more than 500 products like skis, snowboards, apparel and accessories.

Hintertux Glacier
Hintertux Glacier

The concept of “ispo ON SNOW DEMO” provides a comprehensive, hands-on overview to new products and allows retailers to relate first-hand experiences to their customers.

Topic of the first event from February 06-9, 2011, will be freeskiing as a type of action sport. Visitors will be able to get to know the products around Zillertal Glacier region on ungroomed slopes, in powder snow, or on moguls.
Guided freeride and backcountry tours also will be offered as well as snowshoe tours or chill-out areas, in order to increase the fun- and action level of the meeting.

For more information on the “ispo ON SNOW DEMO”, please go to